Unveiling the deep, dark mystery.

You've been hearing that Welch's 100% Grape Juice is naturally abundant in protective antioxidants. But just what are these things called antioxidants - and what can they do for you?

It seems antioxidants are appearing everywhere these days... associated with everything from skin creams to red wine to chocolate bars. And there's good reason for all the hype. These sought-after bioactive compounds, which are naturally found in certain foods, appear to work hard to help protect your cells from the damaging effects of unstable molecules in your body.

There's a name for these unstable molecules, and you've probably been hearing a lot about them too - they're called free radicals. Not only are you exposed to them from external factors like pollution, UV rays and cigarette smoke, but your own body produces them as part of your normal metabolic function (such as digesting your meal or during exercise).

An abundance of unchecked free radicals definitely isn't good news for your body, because they may cause a serious chain reaction of damage in your cells. In fact, the National Cancer Institute states, "free radicals may play a part in cancer, heart disease, stroke and other diseases of aging."¹

Luckily, research suggests that you may be able to help offset some of the negative effects of these free radicals by eating a diet rich in natural antioxidants. Great sources include vegetables, fruits and 100% fruit juices. How do you know which are the best sources? A good rule of thumb: the deeper and darker the color of the produce, the higher the antioxidant capacity or power.

Drinking Welch's 100% Grape Juice is an easy, delicious way to add natural antioxidants to your diet. Your health will thank you for it.

References:

1. National Cancer Institute. http://www.cancer.gov/Templates/db_alpha.aspx?searchTxt=antioxidant&sgroup=Starts+with&lang= (accessed March 30, 2007).