A superfruit like no other grape on earth.

So why do we call the Concord grape a superfruit? Isn't it just like any other grape?

Actually, the Concord grape is far from ordinary. This little purple fruit packs a powerful punch and its juice is unrivaled for its great taste and health benefits. 100% grape juice made from Concord grapes is not only delicious, but it is loaded with antioxidant power, and it may help protect your health in a variety of ways.

Here's where it gets a little technical. Concord grapes contain an abundance of natural plant nutrients called polyphenols and, in particular, a subgroup of polyphenols called flavonoids. Welch's Grape Juice made from Concord grapes contains a high concentration of these plant nutrients (much like red wine), which act not only as powerful antioxidants to help protect your cells from those pesky free radicals, but also in other ways that help protect your health.

For example, research suggests that 100% grape juice made from Concord grapes helps promote the flexibility of your arteries - which helps improve circulation and allows for greater blood flow when you need it. ^1,2,3 This contributes to healthy blood pressure. A very different recent study suggests that the natural compounds from Concord grape juice may also help protect healthy human breast cells from DNA damage.⁴

It's important to remember that many purple grape juices aren't made from Concord grapes, which means they won't have the same plant nutrients and may have less natural antioxidant power. Welch's 100% Grape Juice is always made from Concord grapes (our own in fact) - making it an antioxidant superjuice - you could call it the "original" superjuice, it's been around so long.

References:

1. Stein JH, Keevil JG, Wiebe DA, Aeschlimann S and Folts JD. Purple grape juice improves endothelial function and reduces the susceptibility of LDL cholesterol to oxidation in patients with coronary artery disease. Circulation. 1999. 100(10):1050-1055.
2. Chou EJ, Keevil JG, Aeschlimann S, Wiebe DA, Folts JD and Stein JH. Effect of ingestion of purple grape juice on endothelial function in patients with coronary heart disease. Am J Cardiol. 2001. 88(5):553-555.
3. Anselm E, Chataigneau M, Ndiaye M, Chataigneau T and Schini-Kerth VB. Grape juice causes endothelium-dependent relaxation via a redox-sensitive Src- and Akt-dependent activation of eNOS. Cardiovasc Res. 2007. 73(2):404-413.
4. Singletary KW, Jung KJ, and Giusti M. Anthocyanin-rich grape extract blocks breast cell DNA damage. J Med Food. 2007. 10(2):244-251.